Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Explore how custom cupcake boxes can elevate your bakery business. Discover unique packaging ideas for cupcakes in Canada and wholesale cupcake boxes.

Tesla's logo is the letter T, which is widely believed to be stylised to represent a part of the electric motor - but some ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

Wayfair has the biggest overall Memorial Day furniture sales you can find online. If you're looking for storage options, a ...