Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

and I wish I were more than just a janitor. A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful ...

If one has aspirations to start a small yet profitable clothing business home there are many ideas whether online or offline.

Your logo is often the first handshake between your brand and the world in a competitive and image-driven business landscape. It’s more than just a graphic. If you are starting a small startup or an ...

Vanessa Bean and Susan Behrens, senior members of OBM International, said that adjustments for those with different needs should be looked at as a “universal design”. Ms Bean, an interior ...

It is one of the most instantly recognisable symbols of any tech company. But now, Google has updated its iconic logo for the first ... brings the search engine's design more in line with the ...

Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...

Ive's ideas and work at Apple were often ... have indicated a shift in direction in his design, with Ive notably creating an ornament logo for the coronation of King Charles III, as well as ...

The tech giant described the revamped look as the "most-researched update to Google's design system, ever." Business Insider viewed the blog post — which the blog 9to5Google reported on Monday ...

Alpha Design, a defence equipment manufacturer acquired by the Adani Group in 2018, has reportedly played a key role in Operation Sindoor. According to defence sources, Sky Striker’s drones were ...