Every business needs a marketing plan. It doesn't matter if you are a one-man service provider or a major corporation with 1,000 employees across multiple states.

While it can be difficult to acknowledge that something isn’t going to plan or to change ... to developing concrete marketing plans, it’s never too late to make changes to close the year out strong.

Scenario planning is a dynamic strategy that can help businesses survive and thrive. Most business plans rely on a single version of the future. That is a problem. When reality shifts, when demand ...