OSU Web Logos ===== Ohio State’s particular model of brand architecture is known as “monolithic,” or a “branded house,” where the university’s logo is the primary identifier in all communications. The ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

a darker blue has been introduced to “keep the brand fresh,” the company said. The new logo will appear on its website and app this month and over time will roll out to its 10,500 stores ...