Logos are big business, they tell me, and so Army went out and hired a firm to create its new "marks,'' as logo bigwigs call them. Army unveiled them last night at Hotel Thayer, as well as ...

Critics claim the Army National Guard's recent redesign of its recruiting logo is an attempt to disassociate itself from firearms when trying to convince young people to become citizen soldiers.

The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes.

The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era "Be All You Can Be" pitch in hopes of solving recruiting woes. The Army ...