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Cadbury is a king among British confectionery, famed for countless products including Dairy Milk, Freddo, and Chocolate Buttons. It’s even so beloved that it was named the UK’s number one ...

Cadbury's “Erase Valentines with 5 star” campaign on Blinkit innovatively used the “Single Mode” button for Valentine's Day, inclusively targeting non-traditional celebrants. It resonated by ...