Carlton Dry has taught students of the ‘Temple of Dry’ how to be like the beer: free from complication, perfectly balanced, never bitter and always smooth. The integrated campaign is an ...

The campaign’s hero 60-second TVC is centered around students studying at the Temple of Dry under the watch of Master Dry, who enlightens his pupils on the philosophy of Carlton Dry.

Carlton & United Breweries (CUB) is raising awareness of Carlton Dry 3.5% ... We wanted to tap into this cultural shift on beers and fashion to make work that gets Aussies talking at the pub, ...

Australian beer brand Carlton Dry has created a catch-cry Christmas song in the lead up to the festive season with creative agency Special Group. A tongue-in-cheek cover of the Christmas classic ...