Yesterday, a new logo appeared on fencing around World Trade Center construction site ... The New York Times reports that the logo is part of a $3.57 million branding and signage effort lead ...

The World Trade Center has a new logo. Part of a $3.57 million branding endeavor, it’s a riff on space and negative space, presence and absence. It’s like a Rubin vase test, playing tricks on ...

reflecting the height of 1 World Trade Center.) Apparently, there's no design equivalent of "America, Fuck Yeah" yet. Landor Associates designed the logo, as part of its $3.57 million (PDF ...