The New York Times reports that the logo is part of a $3.57 million branding and signage effort lead by Landor Associates, the firm responsible for iconic messaging for everyone from FedEx to Old ...

The slant of the top half of the logo is at a precise 17.76-degree angle, a hat tip to 1 World Trade Center’s 1,776-foot height. As for the Twin Towers, their shadows are visible in the logo if ...

The World Trade Center is still a heavy construction zone, but at least now there's a logo. And it's loaded with symbolism. Here's how the NY Times David Dunlap explains it: Can you see a trident ...