Cereal slump amid changing diets and other breakfast options 04:20. America's love affair with cereals is fading. An estimated nine out of 10 households have cereal in their pantries, but those ...

Dr. Murray Feingold. Like many other Americans, most days, my breakfast consists of a bowl of cereal, usually some type of bran, topped with a sliced banana. Not very exciting, ...

The study also reported that only 25 percent of kids’ cereals meet the government panel’s voluntary guidelines stating cereals should not contain more then 26 percent of added sugar by weight.