Ty Ballou, a Pittsburgh businessman, is launching a new cereal to support the family foundation of brothers Johnny and ...

Sales of cold cereal have steadily fallen for at least 25 years, experts say.

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner… ...

Kellogg and General Mills — another major U.S. cereal maker — have since pledged to phase out artificial dyes. Add to that, consumers are expanding their idea of what breakfast can be.

Concerns about food processing and sugar intake have been factors in dimming some people's enthusiasm for ready-to-eat cereal.