Champion laundry detergent has been around for a while. The brand was launched with very little fanfare, if there was any, in 1997 and has since made its way into the hearts of millions of ...

This case showcases how a local Filipino detergent brand reached the number 1 spot in metropolitan Manila defeating global giants – P&G and Unilever. Champion Detergent did this through a powerful ...

In today’s fierce battle of laundry detergents, one brand comes to mind whenever these tenets for success are mentioned. Champion laundry detergent rose to prominence by taking the path few big ...

The TVC is the first in a series of 'fantaserye'-inspired commercials showcasing the cleansing powers of Champion Infinity detergents such as anti- bacterial, whitening and its ability to withstand ...

In the spot, which is running in Metro Manila and key markets in the country, Mel Tiangco, news anchor of GMA 7's 24 Oras, tells the audience that the reason they have never heard of Champion ...