High school environmental clubs think memes can get the word out on issues like climate change. They also help teens find humor in situations that can otherwise seem frightening.

In Special Edition, that hasn't happened to me. At least when it comes to vampires, townsfolk are as likely to shake off their attacks as Lydia is to somehow survive walking into yet another trap.

They see climate change as a meme–something that’s experienced not viscerally, but as an idea. Part of the problem with its communication, they say, is its weakness as a meme: less Psy, more ...