The West Virginia University Athletics Marketing Department has released its 2025 football home game promotional schedule for ...

Athlete Beat In this recurring franchise, we speak with beauty-forward athletes about their game-day routines. From the products they use and their pre-game rituals to the best beauty tips they’ve ...

After the Dallas Cowboys Cheerleaders earned a pay increase of roughly 400 percent, find out how much money the team’s top ...

Fellow veteran Armani Latimer made headlines in December for embracing her lack of hair on the field. She performed with a ...

After Season 2 of 'America's Sweethearts' dove into salary negotiations, a veteran squad member shared more information.

The Dallas Cowboy Cheerleaders' salary, and much needed raise, is explored in the new season of 'America's Sweethearts.' ...

This new league is billed as the first professional cheerleading league for athletes 18 and older to give cheerleaders the ...

For most high school athletes, making the varsity sports team takes years of practice. Some athletes will play a sport for ...

Cheerleading has got Netflix viewers in a chokehold right now as the second season of America's Sweethearts: Dallas Cowboys ...