Logos? Man those are boring. ... People want their brands to have mascots. Chester the Cheetah got that a long time ago – so did Joe Camel, but he got busted.

BHOPAL: Going by the pride of place cheetah has been given in the Khelo India Youth Games logo, unveiled on December 26, it’s expected to be the mascot of the fifth edition of the games ...

How the cheetah became the company's symbol. Brown & Brown Chairman J. Hyatt Brown credits Linda Downs, the company's then-executive vice president, for coming up with the idea in either 1986 or 1987.