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Chicago Fire FC revealed their new look as they make their return to Soldier Field for 2020. However, controversy reigns as the fans have roundly rejected the new look.

The Chicago Sky unveiled a new logo and color scheme today, marking the first time in franchise history the branding and identity has undergone a change since the team’s inception in 2006 ...

Perhaps one reason the design concept has generated so much interest is that the Chicago Bulls is one only NBA team to have never changed its logo design. That's quite something these days, when ...

CHICAGO (CBS) -- Chicago is seven months away from hosting the Democratic National Convention. On Thursday, organizers welcomed journalists for a walkthrough of the United Center. The new logo for ...

Fire could be getting a new logo and tweaking name According to an application by Major League Soccer with the United States Patent and Trademark Office, the Fire are now Chicago Fire FC and have ...

The Chicago Bears' logo hasn't changed much over the years, but a viral redesign pitched on social media has the Internet divided.

The Chicago Bears threw the football world for a loop last month when fans discovered a crucial change to the team’s primary logo. According to the organization’s official brand guidelines ...

Chicago Bears logo redesign goes viral, social media reacts A graphic artist gave the Chicago Bears' logo a facelift, and people on the internet have thoughts ...

As if the Cubs need more to go wrong this season, the "U" in the team's logo near their clubhouse was turned upside down Wednesday.

The Chicago Sky aren’t just rebuilding the team — they’re rebuilding the entire franchise from the ground up.