Chicago Bears ‘wishbone C’ was changed later in 1974. It was filled with a colour palette of vintage orange, black & white. The logo has a double outline black on the outside and white on the ...

The Chicago Sky unveiled a new logo and color scheme today, marking the first time in franchise history the branding and identity has undergone a change since the team’s inception in 2006.

Chicago Fire FC revealed their new look as they make their return to Soldier Field for 2020. However, controversy reigns as the fans have roundly rejected the new look.

The Chicago Bears threw the football world for a loop last month when fans discovered a crucial change to the team’s primary logo. According to the organization’s official brand guidelines ...

The updated logo, which pays tribute to Chicago, was designed over the course of last season to look more modern. It features a gold-and-white Willis Tower profile in front of a Sky blue-and-gold ...

The Chicago Bears' logo hasn't changed much over the years, but a viral redesign pitched on social media has the Internet divided. TikTok user @emilymorgancreates has gone viral for her impressive ...

The main reason the Chicago Bulls logo has never changed is probably because there was no need to change it. It's simple, effective and recognisable; it stands out and it has a domineering energy.

According to an application by Major League Soccer with the United States Patent and Trademark Office, the Fire are now Chicago Fire FC and have redesigned their badge.