Live commerce is new kind of shopping, where brands and influencers stream videos to consumers. From apparel to produce, live streaming has taken off in China on platforms like Alibaba's Taobao ...

China's most famous teacher-turned live streamer has set up shop on Alibaba Group Holding's Taobao e-commerce platform, as internet giants in the country jostle to attract customers in a saturated ...

China’s mobile-first culture and thriving influencer economy have propelled livestream commerce to the forefront of the nation’s retail revolution. Platforms like Taobao Live, Douyin ...

The State Administration for Market Regulation said that it has drafted the regulations in collaboration with the Cyberspace ...

Taobao launched a new live-streaming service ... the 618 shopping festival - China's second-largest shopping extravaganza behind Singles' Day - in which major e-commerce players compete fiercely ...

[Photo/Sipa] Users of live streaming e-commerce platforms reached 469 million in China by June 2022 ... number of views of livestreams on Taobao reached over 50 billion. The report noted that ...

China has emerged as a global leader in this field, with platforms such as Douyin EC Group (known as TikTok), Kuaishou E-Commerce, and Taobao Live driving innovation and growth. This report ...

One of China’s most popular livestreamers ... On Tuesday night, Li Jiaqi reappeared on Alibaba’s Taobao Live, a live-streaming platform for the e-commerce giant. His show immediately attracted ...

Early adopters in China, who acquired the headset ... Taobao recently established a live commerce subsidiary within Taobao Live, leveraging its momentum during significant events such as the ...

Alibaba shares are trading at rock-bottom prices, but investors may need clarity on the outlook for China ... e-commerce platforms due to influencers selling goods on live-streaming.