Downtown’s main corridor has received a fresh identity to go along with its new pavers, trees and light fixtures.

The corridor's rebranding to 16th Street follows a comprehensive $175.4 million renovation, boosting Denver's business ...

Denver city leaders announced the rebranding of the 16th Street Mall on Tuesday, dropping the word “mall” from the corridor’s ...

The $100,000 rebrand is part of the city's $175.4 million effort to revive the downtown strip and reshape the narrative ...