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Sometimes less is more. This is the case with the logo you’ll see on any Mercedes-Benz car. It’s only a circle with a triangle inside, but you can’t miss any of them when a car drives by you.
A logo is a loaded design. It must be iconic, synonymous with a company's brand, and inspire trust in a product. A good car company logo ... the stylised "M" evokes an image of wings in flight ...
After rebranding with three-dimensional, chrome-effect logos ... circle, all coloured in one shade of dark blue. This move was coordinated with the launch of its first fully electric production ...