Yet few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s.

Customers of 23andMe could get paid as much as $10,000, as part of the genetic testing company's massive data breach settlement. 23andMe was struck by a prolonged data breach that allowed hackers ...

Nutrition labels can help you make informed dietary choices. Understand label changes, serving sizes, and nutrient info for better health management.