Executives at financial giant Citigroup Inc. are preparing to rebrand the company with a shorter name — “Citi” — and a new logo without the signature red umbrella, according to a published ...

Alex Craddock, the CMO at Citigroup, talks about innovative marketing content and thought leadership in financial services.

The logo of Citigroup Inc. at the entrance to the bank's office in Paris, France, on Monday, Feb. 27, 2023. "Many retailers have been following these best practices, and we hope communities and ...

The logo of Citigroup is seen at the entrance to the bank's office in Paris on Feb. 27, 2023. (Benjamin Girette/Bloomberg via / Getty Images) ...

Anyone who has worked at Citi for a long time has seen plenty of changes. The global bank did away with the umbrella logo in 2007, just before a series of job cuts and other reorganization efforts ...