The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Coca-Cola is a worldwide brand. It's instantly recognised by its iconic red packaging and distinctive white font. That kind of famous branding "cannot be overlooked," says Richard Lau, president ...

Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label anywhere. But why did the company ...

You’ve probably never seen Coca-Cola’s original logo. It first appeared in a humble Atlantic Journal ad on May 29, 1886: The font used in the first ad for Coca-Cola in 1886 was quite boring.

Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

The Coca-Cola logo’s typography, on the other hand, is an official font called “Spencerian,” which has been associated with the brand since the late 1800s.

Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.

Why we should care about Coca-Cola’s new font Coca-Cola’s global ‘One Brand’ strategy now includes a custom typeface. Uberbrand's art director Chantel de Sylva unpacks the meaning behind ...

5 Design Lessons From the 100-Year-Old Coke Bottle One hundred years ago, the Coca-Cola bottle was an ideal marriage of form and function–long before that was commonplace in the art of packaging.

Lifestyle The Coca-Cola Company Coca Cola fans are only just noticing 'subtle message' hidden on company logo The company had humble beginnings, with Dr John Pemberton serving the world's first ...