But for many advertising and design enthusiasts, the question remains: Why is Coca-Cola’s logo red? Many brand logos have hidden messages or stories behind their design, and Coca-Cola’s is no ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Whether meeting someone new, watching a movie trailer, or clicking on a brand’s homepage, one thing holds true: first impressions matter. In psychology, it's known as the "primacy effect," ...

I. Introduction to Visual Branding and the role of YouTube The value of visual branding in today's world cannot be ...

These days, conventional and popular American sodas consist of a host of different ingredients and flavoring agents. Here's ...

Across industries, consumers are making purchasing decisions based not just on price or convenience, but on brand perception, JOSEPHINE OGUNDEJI writes In ...

Hidden in plain sight on a Kansas City street corner sits a time capsule of American dining that’s been perfecting the art of comfort food since the Great Depression. Dagwood’s Cafe doesn’t announce ...

Atlanta-based branding firm Son and Sons is currently undergoing a three-to-four-month process to craft Avondale Estates’ new ...

There’s a moment in every food lover’s life when they bite into something so perfect, so transcendent, that time seems to stop. At Patty Shack in Taylorsville, Utah, that moment comes wrapped in a ...

The Coca-Cola 600 marks the 129th Cup race hosted by Charlotte Motor Speedway in the series’ history. The 1.5-mile oval located in Concord, North Carolina has an asphalt racing surface with 24 ...

Credit: Coca-Cola / forpeople Branding nutritional drinks ... identity in a couple of clever hidden details in the new logo design. Full-bleed color labels aim to make flavour selection easier ...

NASCAR driver Kyle Larson will race in both the Indianapolis 500 and the Coca-Cola 600 on the same day. The Coca-Cola 600 starts at 6 p.m. ET on Sunday, May 25, 2025, and will be broadcast on ...