For a flawless base, the Tom Ford Shade and Illuminate Soft Radiance Foundation SPF 50 is another standout. This foundation ...

Blake Lively’s year has been eventful. Newsworthy, if you will. And now she’s adding even more to her plate: Her hair-care ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Explore how scents shape memory through immersive zones and score free perfume samples when you complete checkpoints.

If you can't start your morning without a cup of coffee but find your heart racing as if you've run a marathon, it might be ...

Chappell Roan shared a few new selfies on Instagram revealing that she had swapped out her signature dark auburn curls for a ...

Kylie Kelce is a master of low-key style. From her stylish but functional handbags to her beauty routine, the 33-year-old has ...

Gourmand scents don’t have to just smell good enough to eat–they can smell good enough to drink, too. This cognac-inspired ...

Gourmand perfumes use scent notes that smell like edible ingredients. Here, editors share their 15 favorite gourmand perfumes ...

Perfume — it’s the final flourish before stepping out, a silent accessory that lingers in the air long after you’re gone.

The deeply personal nature of scent makes fragrance a uniquely difficult category to judge. Everyone unconsciously brings ...

You might know rosewater as a fragrance, but this aromatic liquid is also ... “The water is used to flavor tea, coffee, or desserts like ma’amoul, a date-filled cookie,” says Labidi. “In Tunisia, ...