The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

AD had some interesting comments about the College Football Playoff selection committee and whether or not it's needed.

Following the implementation of a straight-seeding model for next season's College Football Playoff, the Big 12 conference is ...

per information shared with Marketing Dive. The campaign will appear across multiple channels, including social, connected TV, digital, radio, audio and out-of-home. The brand said it has increased ...

For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at ...

Only a loser would harass college athletes after losing a bet ... According to the NCAA, the ad campaign will air during the the men’s and women’s tournaments and is just one of several ...