Just like Philips Hue’s own HDMI sync box, the WiZ version syncs your lights with the images on TV, but for a far more ...

Sotheby's Geneva auction will feature the stunning 10-carat \"Mediterranean Blue Diamond,\" estimated to fetch $20 million.

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Darker than Brittany Blue and lighter than the iconic Acapulco Blue, this bright metallic hue adorning this Mustang is a ...

If you have yet to invest in anything butter yellow, what have you been waiting for? It is officially the color of spring ...

Red algae use structural color not just for looks but for protection. Reflective structures signal potential toxicity, ...

Want a stylish look that keeps on giving? Stick to this color rule for your bathroom, and take your rightful place on your ...

A rare Mopar thanks to the 440-cubic-inch Six-Barrel V8, this 1969 Road Runner also flexes a rarely seen Bahama Yellow finish ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In a paper published on Friday in Science Advances, researchers detail how they used a precise laser setup to stimulate the ...

An artifact from Iowa State University, linked to George Washington Carver's rediscovery of Egyptian blue, was displayed at ...

Our tastes are influenced by what we see. Close your eyes and think about the perfect croissant, burnished and golden brown.