Electricals retailer Comet has unveiled a wide-ranging rebranding encompassing a new logo, strapline and in-store approach designed to put clear blue water between itself and rivals Dixons Retail and ...

Comet, which was one of the leading electrical retailers in the UK, was placed into administration in November 2012 which led to 240 store closures ... trusted electronics retail looks like ...

Having given its corporate and in-store image a lick of paint, Comet says it is looking to put more ‘personality’ into electricals retail, as part of its strategy to snatch customers away from ...