On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

COLORADO SPRINGS, Colo. (KRDO) - A Colorado Springs writer refurbished an old vending machine and stuffed the slots with more ...

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...

Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

Allison Ellsworth, Poppi's co-founder and Chief Brand Officer, recently addressed the backlash her company has been receiving.

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

Popular soda alternative Poppi defends gifting full-sized vending machines after backlash - The brand has recently gone under ...