A solid communications framework unites everyone involved in campaign execution so they are in sync with each other and focused on key priorities. It also ensures insights and lessons are shared so ...

Atul shares that his secret to success lies in a meticulously crafted 360-degree campaign-based approach, which ensures that every facet of communication is seamlessly integrated into a powerful ...

The Communication Campaigns micro-credential prepares learners to develop effective messages and campaigns for diverse career fields, including, but not limited to, marketing, health or politics. This ...

Chan Thai teaches courses on communication and technology, health communication, and the strategic design of communication campaigns to promote behavior change. Her areas of research include measuring ...

Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs.