The most successful business headlines fit within the 140-character limit of a Twitter post, and they did so even before Twitter was invented! For example, in 2001 Steve Jobs introduced the ...

Interested in how to write headlines that make articles and/or blog posts go viral? Then your first step as a professional copywriter is to learn what words are the most effective at grabbing your ...

Expert status headline hack formula: {Keyword/subject matter expert area} who {does what} for {client, company, audience, project}. {Proof point}. Examples: Personal Chef specializing in gluten ...

Potential explanations for the headline effect include media sensationalism, risk and loss aversion, and prudential institutional bias. Examples of the headline effect include the change in ...