The logo returned the “Pepsi” word mark “back into the company’s patriotic yin-yang ... Bill Gardner lamented the loss of Pepsi’s “wave” (the undulating white section in the ...

It wasn’t the shape of the red and blue wave or the white space they got ... But that isn’t how people see Pepsi’s logo. So, the company decided to go with what people already think of ...

Just as OpenAI inspired a wave of AI startups ... So it raised eyebrows when Fortune recently reported that the company was changing its logo to something way more simple: a plain black circle.

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

Benzinga offers a comprehensive suite of company logos in multiple formats. Current formats include full color, grayscale and company marks. Transparent background logos will be available in the ...

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the ...