Welcome to the weird and wonderful world of Apple concept art. These fantasy Apple designs offer a glimpse of the products Apple could make if it wasn’t constrained by reality ...

Apple broke a new ad for the iPad Air last week, which is an absolute gem. It already has more than 1 million views on You Tube. The spot, called “Pencil”, is beautifully written and art ...

In this case, the Sherlocked service is us, the people who use our Apple devices to create things and make art. You know, the people Apple loves so much. And if that isn’t crushing, I don’t ...

Apple Vision Pro is set to include a host of really cool capabilities that we aren’t seeing here, and it’s a shame that the first thing they could think of showing after invoking Doc Brown’s ...

Apple’s silhouette ads in the early 2000s somehow managed to make not just iPods look cool, but also wired headphones. But Apple may still be fighting an uphill battle with its headset.

Since its initial release, Apple has slowly added more features that take advantage of Apple Intelligence. The last batch arrived with iOS 18.3 — launched today — and added a pretty cool ...