In this case, the Sherlocked service is us, the people who use our Apple devices to create things and make art. You know, the people Apple loves so much. And if that isn’t crushing, I don’t ...

Exciting new Apple hardware is arriving on May 15, and for creatives looking to upgrade, the Apple Pencil Pro looks like a fun new tool to create some art with. Like previous versions, the Apple ...

Apple’s silhouette ads in the early 2000s somehow managed to make not just iPods look cool, but also wired headphones. But Apple may still be fighting an uphill battle with its headset.

Apple Vision Pro is set to include a host of really cool capabilities that we aren’t seeing here, and it’s a shame that the first thing they could think of showing after invoking Doc Brown’s ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back.

Since its initial release, Apple has slowly added more features that take advantage of Apple Intelligence. The last batch arrived with iOS 18.3 — launched today — and added a pretty cool ...

Apple hasn’t given users a significant reason to buy an upgraded iPhone for four years, since it rolled out 5G connectivity with the iPhone 12 – a worrying trend for the tech giant’s core ...