A couple of 20-somethings sift the clothing racks during the lunch hour ... “I obviously love the brand,” Satchell said, pointing to the logo on her chest. “Everybody can wear Champion.

Surprisingly it is younger brands who have embraced branding: Stolen Girlfriends Club's logo T-shirts and sweatshirts ... brand name was actually really cool and people loved it.” ...

This company's tagline is "Aggressive Golf Style," and they offer an entire line of heavy metal golf gear, from shirts to bags, all bearing a variation on the brand's signature skull logo.