The public opinion of the new Utah Mammoth logo seems largely positive (with some exceptions, as there always are). But did ...

The first thing fans will see when they walk into Chase Center this summer is the Valkyries brand new playing court.

The helmet is the visual identity of a football team. Some college teams have had traditional and iconic helmets that have ...

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

The W founders describe the concept as “both hands,” meaning the bar champions women’s sports while recognizing that sports ...

Only, Mike Vrabel had other ideas. The Patriots coach blocked out a spot on the team calendar for the players, coaches and ...

Table of Contents Shawn Walls loves Philly sports. He also loves clothing. So when the chance came to marry the two and make ...

According to the team, over 850,000 people voted in a fan poll that began during the season. Along with the nickname, the team also unveiled its new logo and ... 17 at the SLC Sports Complex.

This could be cool. The New Orleans ... helmets this July, per Sports Logos' Andrew Lind, who adds that the Cleveland Browns, Los Angeles Chargers, Pittsburgh Steelers and Washington Commanders are ...

Former Indiana guards Yogi Ferrell and James Blackmon Jr. will play for Assembly Ball this summer in the $1 million winner-take-all tournament, the team announced Tuesday. Indiana's alumni team in ...

Mike Sando, a senior NFL writer for The Athletic, has followed Carter’s situation and wishes teams would establish clear guidelines on which numbers should remain retired and which could return ...

When you think of the best professional sports team logos, the obvious ones come to mind: In Baseball? The New York Yankees, Boston Red Sox, Los Angeles Dodgers. In basketball? The Boston Celtics ...