Concealer is a versatile makeup essential designed to cover imperfections such as dark circles, blemishes, redness, and ...

Full glam is taking a step back for the moment as more makeup users in Malaysia gravitate towards lighter looks that feel ...

Foam cleansers are super helpful during the summer months because they’re lightweight and especially fantastic for ...

From limited-edition scented moisturisers to dreamy eyeshadow palettes, discover the products our beauty writer is raving ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis.

Rasha Thadani, fresh from her role in Azaad, captivated attention at the Kilian Paris launch in India. She donned a striking black gown, showcasing mi ...

Gloss can be used beyond your pout; rub a pink or coral hue onto the apples of your cheeks for a dewy blush. Swipe a pea-size amount of a clear or pink shade onto your cheekbones in place of ...

If you’ve spent any amount of time lurking on BeautyTok, you’ll be familiar with the legend that is Clinique’s Almost ...

On June 20 (that's the first day of summer, for all you future summers out there), e.l.f. is joining forces with Pinterest to ...

These makeup looks will be everywhere this summer. We gathered 6 of the hottest makeup trends according to Tiktok and the ...

Color e.l.f.nalysis’ will help users discover shades that match with their individual colour story, before leading them to a ...

Discover how to determine your undertones and select hair colors that enhance your natural glow, whether you're warm, cool, ...