An editor asked celebrity stylists Danielle O’Connell and Alix Gropper what summer styles Gen Z is skipping and the 2025 ...

A study by English learning app Preply found that 30% of Gen X workers admit they have difficulty understanding their ...

Gen Z is embracing a retro summer, swapping smartphones for BlackBerrys, doomscrolling for gardening, and generally touching grass. Gen Z wants a digital detox. BlackBerries are suddenly cool again ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of ...

For Gen Z, the largest generation living in India, personal style is driven by trends, the internet, and never being caught in the same outfit twice. That means they shop for a new outfit everyday ...

There’s no precise definition of the phrase, and both the severity of its meaning and its use cases seem to run the gamut. A ...

Here are five Gen Z trends they’ve kept an eye on that smart businesses are not just noticing, but building into their strategy. 1. Influencers Are the New Word of Mouth.

HYDERABAD: In a world where fleeting trends dominate conversations, 29-year-old software engineer and avid reader Aditya ...

Something about Pinterest feels like it wasn't made for today's world, and maybe that's why we're so drawn to it. It's more ...

There’s a strange, almost cult-like behavior that continues to grip modern marketing: the nonstop chase after Gen Z. Agencies ...

Fashion brands and toxic influencers — the people of color of Gen-Z are calling, and we want nothing to do with your ...