Prior to finalizing the logo for my company, Hitched, we went through a binder of ideas before we settled on our current design. I want to share five things to consider when crafting your logo.

“I’m glad they went back to the old school,” Cooper said. Rather than simply revert to the old ball and glove logo, which the Brewers used from 1978 to 1993, the team tweaked the loo ...

One of the quieter developments in Sunday’s “Mad Men” was the introduction of a funky new logo for Sterling Cooper & Partners, the hybrid agency formed earlier this season with the merger of ...

In the 1962, Muriel Cooper, the longtime art director for MIT Press, designed the organization’s now-famous logo: Seven vertical white lines set against a black background that suggested the ...