A characteristically epic swing from Shohei Ohtani on Aug. 26 turned out to be marketing gold ... pixels on the upper left corner of a Coors Light can. The incident earned the brand some mentions ...

When baseball’s golden child Shohei Ohtani knocked out some of the LED lights on ... The result was an image of a signature silver Coors Light can – with a black box hovering above the brand ...

Coors Light, a lager brand, capitalised on a broken billboard during a baseball game to create a limited-edition can, leveraging a viral moment to sell its product.

Are you a print subscriber? Activate your account. By Ad Age Staff - 47 min 54 sec ago By Ad Age and Creativity Staff - 1 hour 4 min ago By Jack Neff - 1 hour 51 min ago 3 hours 2 min ago 4 hours ...

A characteristically epic swing from Shohei Ohtani on Aug. 26 turned out to be marketing gold for Coors Light, as it broke ... led to a commemorative can. Jools Lebron sat down with Ad Age after ...