Daniel Craig sported the Sunspel's Riviera Polo Shirt, crafted from 100% Supima cotton, to sip his shaken-not-stirred martini in 2006's “Casino Royale.” “Need I say more?” says Kahane.

Then, in 1933, French tennis legend Jean René Lacoste stepped up to transform the modest short-sleeve cotton-piqué polo shirt design into the contemporary menswear staple we all adore.