Leading a family business for the first time can be filled with complications. Here are five tips from a second-generation ...

The Sperrin Bakery in Draperstown has announced the Co Derry business is up for sale. Founded by Eddie Burke in 1985, the ...

We need the mad ones again. The ones who don’t know how to “stay in their lane” because they paved their own road.

A memorable slogan like “Snyder Them,” Boyd said, “is worth its weight in gold.” “Think of all the years it’s taken to craft and have it sink into the public psyche that, ‘Don’t ...

Gina F. Rubel and Elizabeth Ogilvie of Furia Rubel Communications, Inc. point out that many law firms are moving forward with ...

Ideological slogans have returned, often vague and high-sounding, but rarely translated into practical policy. Political power has become more centralized, with term limits and collective checks ...

Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done correctly, will pay off more than expected.

President Lee faces a defining test: move beyond symbolic gestures to embed South Korea as a reliable pillar in a reshaped US ...

Love him or loathe him, President Donald Trump knows branding. From his real estate empire to his 15-season TV show, "The Apprentice" and ultimately the presidency, Trump has maintained a ...

Documentary Celebrating Ilon Specht, McCann Copywriter Behind L'Oréal Paris' Iconic Tagline Who Started a Feminist Movement of Self Worth, Takes Home Five Cannes Lions ...

A documentary about Ilon Specht, the advertising copywriter who created the L'Oréal "Because I'm worth it" campaign, has won 5 Cannes Lions awards.

India's struggle with indigenous aircraft engines highlights the need for comprehensive reforms to achieve aerospace autonomy ...