The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

MokSa.ai, founded by Nikhil Teja Kolli, is on a mission to revolutionize retail loss prevention and operational efficiency ...

Figma launches new design and dev tools AI powers the suite Focused on giving teams ability to go from idea to product faster Last week in San Francisco, design and development platform Figma unveiled ...

Retaining customers is more difficult (and more critical) than ever. But retention isn’t just about getting customers to ...

The collaboration will begin with a two-phase pilot initiative, starting with a 24/7 Concierge AI Agent and following with a ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

The findings overwhelmingly show that digital displays influences purchase decisions. The ROI potential for this technology ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

For most consumers, banking is about trust, simplicity, and confidence. They want fast answers, frictionless support, and ...

The Customer Journey Map traces the end-to-end experience of a customer ... Helps identify unclaimed market space Encourages eliminating, reducing, raising, or creating unique factors Provides a ...