The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

MokSa.ai, founded by Nikhil Teja Kolli, is on a mission to revolutionize retail loss prevention and operational efficiency ...

The collaboration will begin with a two-phase pilot initiative, starting with a 24/7 Concierge AI Agent and following with a ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Over my forty years or so in and around dealing rooms and financial markets, I have heard many theories as to how to approach that problem and have settled on a process that has worked for me.

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

For most consumers, banking is about trust, simplicity, and confidence. They want fast answers, frictionless support, and ...

The Customer Journey Map traces the end-to-end experience of a customer ... Helps identify unclaimed market space Encourages eliminating, reducing, raising, or creating unique factors Provides a ...

The website you are visiting is protected and accelerated by Imperva. Your computer may have been infected by malware and ...

(Cliff Grassmick/Staff Photographer) “We have 100 opportunities to make someone’s night really special,” Kiefel said. “And when you see so many first-time guests, it’s a chance to show ...

“I had to weave them together to make it appealing to readers and keep them engaged,” said Liew. Soon Guan and his wife Tan Yoke Eng went on to have two sons, Lip Chai and Lip Poh, as well as ...

24 Apr 2025 TCS Sponsored Marathons Generate $2.25 Billion for Local Economies and Spark $279 Million in Donations to Charity; Boosts the TCS Brand Globally 24 Apr 2025 Accelerating India: TCS ...