That experience taught me a lesson I would never forget: marketing can't fix a broken product, a confused value proposition ...

In a world of second screens, shorter attention spans and a changing media landscape, the playbook for sports marketing is ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

Coors, discusses Coors Light's new audio-based cold plunge, reinventing Coors brands for younger folks and his approach to AI-based storytelling.

Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and ...

In today’s fast-paced, digitally-driven world, a successful marketing campaign is about more than just bright visuals and clever taglines; it’s about providing quantifiable value, building real ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

More than 70 of the UK's top brands, including Evian, Addison Lee, McVitie's and Bacardi, have partnered up to spread Junior Account Manager immediate start £30k integrated agency £36k Barker Graves, ...

It does not necessarily reflect the view of The Herald. St Mary's Hospice in Ulverston has asked the community to help them create a new mascot. The competition is inviting schools, businesses ...

The masters of ballyhoo chopped it up on the delicate handling of awards campaigns, the elusiveness of Gen Z consumers and how marketing around blockbusters and franchises is now a year-round ...

The vast majority of Americans (82%) agree that businesses and vendors should be legally required to disclose whether AI is used in their marketing, content, customer service or on their website. Hahn ...