Breaking down barriers to co-creation Commercial fragrance creation is where art and science meet. On the one hand, it is emotional and highly subjective. On the other, creative development ...

PARIS, Feb. 4, 2025 /PRNewswire/ -- IFF (NYSE: IFF) announces the launch of its new AI-powered research tool, ScentChat™, an instant messaging application designed to enhance the fragrance ...

Los Angeles-based recipe developer Kassie Mendieta says a recent cake — which went viral on TikTok — was inspired by the perfume Lira by Casamorati Toria Sheffield joined the PEOPLE editorial ...

Many of them, including This Works’ signature Deep Sleep fragrance, are created to the highest scientific spec in order to achieve maximum efficacy. “At This Works, assessing the impact of an aroma ...

2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...

A friend was put to sleep in the bathroom of a movie theater and everything was stolen from her and she doesn't remember anything, only that a woman gave her a perfume to smell. I was also ...

Last year, Maesa leveraged the latest developments in generative artificial intelligence to revolutionize its marketing and content creation strategies for its leading fragrance brand, Fine’ry. Rooted ...

PARIS, Feb. 4, 2025 /PRNewswire/ -- IFF (NYSE: IFF) announces the launch of its new AI-powered research tool, ScentChat™, an instant messaging application designed to enhance the fragrance creation ...

Grab your favourite perfumes and spend a little time googling the key notes (hint: if in doubt, check out fragrantica.com for beginner-friendly scent breakdowns). Are there any common occurrences?

At their core, the most popular perfumes are magnetic to the ones who experience them. Within a series of tiered notes lies the power to unlock core memories, shift moods, or—in the case of the ...