Twix recently released a humorous ad promoting its twin-fingered chocolate sweet treat, but some stuffy viewers failed to see ...

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

The initiative is supported by a technical and research team that includes PhDs in machine learning, AI engineers, and former ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Attendees of the 71st Cannes Lions International Festival of Creativity — dedicated to honoring creative innovation and ...

The digital video ad platform has brought to market what the Comcast unit is touting as "a first-of-its-kind TV Business ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry ...

Meta CEO Mark Zuckerberg laid out his vision for a black-box, end-to-end AI advertising product during a fireside at Stripe's Sessions conference.

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...