Twix recently released a humorous ad promoting its twin-fingered chocolate sweet treat, but some stuffy viewers failed to see ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

It's a hamster wheel of creative iteration, and it's exhausting. Unfortunately, greater volume doesn't always mean success. Based on my company's more than 1,000 Meta Ad Account connections ...

As we said, some advertisements are better than others, and while most ads are tiring, some of them are so creative they might bring a smile to your face. We’ve gathered funny, creative print ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

Attendees of the 71st Cannes Lions International Festival of Creativity — dedicated to honoring creative innovation and ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

The digital video ad platform has brought to market what the Comcast unit is touting as "a first-of-its-kind TV Business ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry ...

The headhunting honcho reveals what today’s top talent really wants, how agencies are getting interviews wrong and why ...

Search Engine Land » PPC » 7 best AI ad creative tools, for beginners to pros Share AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain ...