Small businesses in seasonal markets are best served if they establish clear goals for their promotional strategy.

Jill Avery is a senior lecturer of business administration and the C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. Explore HBR HBR Store ...

In an exclusive interview with Fast Company, STN Digital founder David Brickley shares what he’s learned from his work with ...

The day ended with Abby Awards honouring creative excellence across categories including digital, branded content, and ...

Music industry job news in this week's Executive Turntable includes Big Loud, Warner Music Nashville, Audio Chateau, Sundaze ...

Create income while you sleep with side hustles for busy people. Turn your existing expertise into digital products that sell ...

When Olive Klug, who uses the pronoun they, began building their digital presence, they knew their online space needed to ...

With over 5 billion users worldwide, social media platforms have become a literal goldmine for businesses and digital ...

From global award winners to local legends and ones to watch, we have compiled the definitive list of the most exciting ...

Choose a website builder: There are tons of options out there, from super simple drag-and-drop builders to more complex ...

Discover how AI tools can help you start a thriving one-person business. Save time, reduce costs, and turn your passion into ...

AI excels at analyzing massive datasets to uncover actionable customer insights. Through advanced algorithms, marketers can automatically segment audiences based on demographics, behaviors, ...