Use a beauty blender correctly for a flawless look. Wet and squeeze it, use the rounded side for foundation, and the tip for ...

A good primer can blur the appearance of pores, fine lines and wrinkles, and make your makeup look flawlessly smooth. We ...

Underpainting has a long history in drag makeup, where it's used to soften hyper-defined contour. But it made its way mainstream via TikTok, where creators use underpainting to achieve a more lived-in ...

The best beauty deals are online. But stores are where you can test and try. Here’s when to hit up an IRL aisle and when to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Kiehl's Avocado Eye Treatment is a real skincare staple for many fans, who claim it's the best eye cream they have tried ...

How to slim your face using one product. Contouring is a technique that allows you to transform your face shape using makeup ...

So I was a bit skeptical when I was assigned this story on best tinted sunscreens. I thought: Isn't face sunscreen on its own ...

Something about a collagen bank moisturizer and a 360 degree rotating spice rack just hits different in this decade. View ...

Promising to be a sweat- and transfer-proof formula that delivers a naturally glowy and flawless coverage, it admittedly has ...